From backyard to beach: Why Aussies love real fruit iceblocks

Behind the scenes beach shoot featuring a range of kids enjoying our iceblocks

The taste of an Aussie summer

Ask any Aussie to describe summer, and somewhere between the beach, the BBQ, and backyard cricket, there’s an iceblock in hand. It’s a ritual. That first cold bite on a sweltering afternoon, the sweet drip down your wrist, the instant smile.

But these days, more of us are reaching for iceblocks made from real fruit, not artificial flavours. Because what we love most about those moments is the nostalgia, the refreshment, and the feeling of something honest.

Why Real Fruit Wins Every Time

Frozen Sunshine iceblocks are made for those moments. Handmade on the Sunshine Coast, they’re packed with Australian fruit, coconut milk, and natural ingredients that let the flavour speak for itself.

🍋 Strawberry Lemonade tastes like the backyard slip ’n slide.

🍉 Watermelon Lime tastes like a post-swim snack under the umbrella.

🍪 Cookie Crumble is the Friday treat kids and parents agree on.

🍫 Dark Chocolate makes “just one more” completely acceptable.

Families love that they can enjoy them together — kids, parents, grandparents — without worrying about allergens or hidden nasties. All our iceblocks are dairy-free, gluten-free, nut-free, and made with ingredients you can trust.

Middy multipacks: Made for sharing

Can't decide on just one flavour? The Middy Multipacks are your answer.

Perfect for families, gatherings, or just keeping the freezer stocked, these packs bring variety without the guesswork. Everyone gets to pick their favourite. Whether it's the tangy punch of citrus, the sweetness of berries, or the indulgence of chocolate.

Real fruit means real choice, and with a mix of flavours in every pack, there's something for every taste, every time.

Where nostalgia meets now

Real fruit iceblocks hit that sweet spot between memory and modern living. They remind us of the good old days, but with ingredients that fit how we eat today.

You’ll find Frozen Sunshine in local cafés, school canteens, markets, and even breweries, because good taste has no age limit.

As more Aussies look for treats that feel authentic, brands like ours are showing that “better for you” doesn’t mean boring. It’s flavour that feels familiar, just done better.

Summer never tasted so real

Next time you’re planning a picnic, beach trip, or market day, grab a box of Frozen Sunshine iceblocks. They’re the easiest way to make any moment taste like summer, no fancy setup required.

Because some traditions never melt away, they just get a little bit brighter.

Frozen Sunshine: the real taste of Australian summer.

Fancy a Frozen Sunshine Passionfruit Tart ice block?