Stockists who rock It: How small displays make big sales
Why a little freezer love goes a long way
You don’t need a wall of freezers to sell more iceblocks. In fact, some of Frozen Sunshine’s best-performing stockists are cafés, corner stores, and canteens with a single chest freezer and a bit of creativity.
It turns out that when a freezer looks full, fresh, and fun, customers notice. People buy what they see and what feels easy. That’s why display, placement, and a few small habits can make a big difference to turnover (and your power bill).
The psychology of “cold curiosity”
We all make decisions with our eyes first. A clean, colourful display sends a simple message: this place is fresh, local, and worth it.
Our top-selling stockists share three habits in common:
Visibility: Their freezer is near the counter or main foot-traffic zone.
Abundance: Even with limited stock, the freezer looks full and well-faced.
Energy: They keep signage bright, fun, and seasonal — reminding customers that Frozen Sunshine is more than a snack; it’s a little moment of joy.
A half-empty freezer feels forgotten. A full one feels alive.
The 5-minute freezer facelift
You don’t need a merchandiser — just five minutes and a cloth.
Step 1. Face it forward
Turn each label out so flavours are visible. Bright packaging sells faster than blank sides.
Step 2. Fill the front
Bring cartons forward to create a “full” look — even if the back’s still loading.
Step 3. Wipe & shine
A clean glass lid instantly boosts appeal (and trust).
Step 4. Add a pop of signage
Use the Frozen Sunshine flavour card or “Available Here” sticker near eye level.
Step 5. Rotate your flavours
Put new cartons at the back. Keeps product fresh and variety obvious.
Proof in the popsicle
Cafés that refresh their display once a week report 15–20% higher sales on average just from better visibility. Markets and small grocers who keep a “kid-height freezer” near checkout see even bigger lifts on weekends and holidays.
And the best part? It’s completely free to do. No promo codes, no campaigns — just care.
Small space, big personality
If you’ve only got room for a single freezer, make it stand out.
Pair it with a chalkboard: “Cool down with local iceblocks 🍦”
Stack a few colourful napkins or small plant props nearby.
Keep it well-lit — even a $15 clip-on LED makes a difference.
Remember you’re selling summer, nostalgia, and that “ahhh” moment. Frozen Sunshine’s packaging and colour palette do most of the work — your job is just to let it shine.
Keep the sunshine flowing
A great display is about consistency. Spend five minutes a week showing your freezer a little love and you’ll keep your customers coming back for more.
Because when your freezer looks good, your sales feel even better!